In general, Asian culture is a medley of family, food, and conversation, especially over the dinner table. With such a wide variety of ingredients and flavor, it’s no wonder that curious taste buds look for an authentic and satisfying food experience among Taiwanese dishes. In this food truck concept, Jia is a Taiwanese food truck that provides local Taiwanese fare for those who crave the country’s specialty snacks and home cooked flavors.

The logo evokes a sense of fun, culture, the contemporary cross from Taiwan into America and symbolizes the informal conversations people have while talking over food. Preview the InVision mobile prototype here! https://invis.io/CE9Q2MDKF